While Nordstrom’s digital subsidiaries include Trunk Club, HauteLook, Nordstrom.com and NordstromRack.com, the retailer is trying to align around the concept of “one Nordstrom.” Initially, each property had its own data stash, which kept Nordstrom from doing cross-device targeting and comprehensive attribution. “We also didn’t have a good way to connect our online data to our... Continue reading »