• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Nordstrom

A DMP Boosts Nordstrom’s Business Transformation

While Nordstrom’s digital subsidiaries include Trunk Club, HauteLook, Nordstrom.com and NordstromRack.com, the retailer is trying to align around the concept of “one Nordstrom.” Initially, each property had its own data stash, which kept Nordstrom from doing cross-device targeting and comprehensive attribution. “We also didn’t have a good way to connect our online data to our... Continue reading »
by Kelly Liyakasa // March 27th, 2017 //
»
Nordstrom’s Journey To Connect Instagram Images To Sales ROI

Despite having close to a half million Instagram followers, upscale retailer Nordstrom knows that “likes” and “follows” are great for growing community and measuring engagement or affinity, but these actions don’t necessarily translate into hard business metrics. Retailers want to know if that showroom-grade snapshot on social actually sold a tube of lipstick. “What we’ve primarily... Continue reading »
by Kelly Liyakasa // August 28th, 2014 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google, You Finally Really Did It
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
  • How Will Publishers Fare As Google Moves To Kill Cookies In Chrome?
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved