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»Jefferies

On Black Friday And Cyber Monday, Ecommerce Aims To Prove Its Worth

With turkeys almost in the oven, retailers and ecommerce companies are hoping the investments they’ve made all year long in audience segmentation, mobile tech and cross-channel measurement will pay off in the make-or-break holiday season. Ecommerce in particular is looking to benefit from the maturation of ongoing retail and ecommerce trends – such as offline… Continue reading »
by James Hercher // November 25th, 2015 //
»
How Google Groomed YouTube For The Brand Advertising Game

Each day, 7 million fans tune in to YouTube to see bubbly video blogger Bethany Mota make breakfast or braid her hair. The breakout video star draws tweens eager for a taste of Mota’s fashion and beauty must-haves, averaging 100 million minutes of video watched per month. She’s equally attractive to brand advertisers, clinching campaigns… Continue reading »
by Kelly Liyakasa // September 8th, 2014 //
»
TripAdvisor Turns To ‘Meta Display’ For Less Annoying, And Possibly, Higher Priced Placements

One of the vestiges of cheap, low-quality ads has been the “pop under” format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In the last quarter, TripAdvisor began moving away from pop-unders in favor of Google-like “meta search” results for its display ad partners in the… Continue reading »
by David Kaplan // February 25th, 2013 //
»
 

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