Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US VC firm Canaan and Highland Europe. ContentSquare previously had raised $20 million, bringing it to a total of $62 million after this round. The company will use the financing to support research and development of […]
Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs to help advertisers make sense of massive and complex reams of data, in order to enable more personalized marketing. Oracle, too, announced the creation of Adaptive Intelligence Apps at the time, and at its annual […]
Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and […]
Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative part-time consultancy positions. Adobe is pursuing a different tack: dishing out $50,000 no-strings-attached grants to professors and doctoral students working on projects of joint interest. “What academia provides is more the advanced […]
Microsoft is looking to claim itself a spot beside the top dogs competing on the video and cloud front. It says data is the differentiator. “Unlike other providers who use your data to sell groceries or other services that compete [with your business], your data belongs to you,” Martin Wahl, principal program manager for Microsoft, […]
Investors are putting Facebook’s feet to the fire about fake news. At the company’s annual shareholder’s meeting on Thursday, investors questioned CEO Mark Zuckerberg about how Facebook is combatting the spread of false news on its platform. Advertisers have become increasingly sensitive to brand safety issues since the YouTube/Google Display Network debacle kicked off in […]
Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now. […]
Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think there’s a lot of opportunity to optimize the way we’re working in marketing and […]
Nielsen Marketing Cloud has built a new brain. The measurement company unveiled Nielsen Artificial Intelligence (AI) on Tuesday, meant to help advertiser and publisher clients build custom audience segments in real time. Nielsen AI is baked into the Nielsen Marketing Cloud platform and designed to process multiple external circumstances concurrently, which it can then use to […]
T.O by Lipton, Unilever’s Keurig-like tea brewer in France, was struggling to turn analytics from its ecommerce platform into actionable insights. “With [tools like] Google Analytics, I could know what consumers were doing, but I had difficulty knowing why they were dropping off or why they weren’t buying our machines,” said Mathieu Bernard, ecommerce lead […]
