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»Lipton

Lipton’s Ecom Site Brews Up More Conversions With AI

T.O by Lipton, Unilever’s Keurig-like tea brewer in France, was struggling to turn analytics from its ecommerce platform into actionable insights. “With [tools like] Google Analytics, I could know what consumers were doing, but I had difficulty knowing why they were dropping off or why they weren’t buying our machines,” said Mathieu Bernard, ecommerce lead... Continue reading »

by Alison Weissbrot // March 31st, 2017 //
»
 

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