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»Nielsen Marketing Cloud

Sports SVOD Service FuboTV Finds Room For Ads

In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid subscriptions. But after raising a $55 million Series C round in June – and pushing to grow subscribers for its new skinny bundle, Fubo Premier – it’s turned its attention to its tech stack. FuboTV... Continue reading »
by Kelly Liyakasa // August 31st, 2017 //
»
CPG, TV Measurement Clients Fuel Nielsen Marketing Cloud’s Growth

Nielsen’s specialty is media measurement, not mar tech. But a slew of new Nielsen Marketing Cloud wins may help change that perception. Despite the presence of data management platforms from Salesforce, Adobe and Oracle, Nielsen Marketing Cloud just had its largest-ever quarter for new DMP client wins since it acquired eXelate in 2015. CPG marketers... Continue reading »
by Kelly Liyakasa // July 26th, 2017 //
»
Nielsen Launches An Audio DMP To Bring Audience Buying To Radio

Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory. That makes Nielsen Marketing Cloud the first exclusively audio DMP on the market, said Damian Garbaccio,... Continue reading »
by Alison Weissbrot // June 14th, 2017 //
»
Nielsen Dives Into AI

Nielsen Marketing Cloud has built a new brain. The measurement company unveiled Nielsen Artificial Intelligence (AI) on Tuesday, meant to help advertiser and publisher clients build custom audience segments in real time. Nielsen AI is baked into the Nielsen Marketing Cloud platform and designed to process multiple external circumstances concurrently, which it can then use to... Continue reading »
by Ryan Joe // April 4th, 2017 //
»
As Digital Ad Spend Grows, CPG Marketers Still Struggle With Data Scarcity

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, executive vice president at Nielsen Marketing Cloud. We all know that consumer packaged goods (CPG) companies spend a lot on advertising. In the US alone, CPG and consumer... Continue reading »
by AdExchanger // August 30th, 2016 //
»
 

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