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OPINION: On TV & VideoAn Introduction To TV Advertising: The Upfronts
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the second in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed pre-upfront presentation […]
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Pompeo Threatens TikTok Ban; Google Search Revenue Could Drop Further
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok is beefing up its army of lobbyists after Secretary of State Mike Pompeo threatened to ban the app along with other Chinese social media platforms on Monday. TikTok, which is growing like gangbusters in the United States, is bringing on five […]
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OPINION: Data-Driven ThinkingBrand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is […]
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AdExchanger Politics: The Fight For The Undecideds Will Decide The 2020 Race
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. It’s hard to imagine that there are American voters still split between President Donald Trump and former Vice President Joe Biden, considering […]
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Walmart To Launch Amazon Prime Competitor; Sirius XM Scoops Up Stitcher
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Plus Side Walmart resisted starting a membership program because it goes against its lowest-cost-for-all ethos. But that stance comes to an end this month with the planned launch of Walmart Plus, a $98 per year loyalty program, Vox reports. Walmart Plus was […]
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Traditional Media Plummets In UK; Trump Outspending Biden On Google And YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from […]
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OPINION: Data-Driven ThinkingThe IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by […]
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OPINION: The Sell SiderCCPA Enforcement Begins: What Every Publisher Needs To Do To Comply
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, vice president of legal at Nativo. The California Consumer Privacy Act (CCPA) has significant ramifications for publishers and their handling of consumer data, not just in California but across the country and […]
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Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to […]
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OPINION: Data-Driven ThinkingMarketers Need To Get Their Digital Display Houses In Order
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. Programmatic media buying and the vagaries of the digital media ecosystem hit the headlines again recently with the publication of PwC’s research report for ISBA. […]