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»metadata

Trade Groups Say IOS 14 Not Compatible With GDPR; Pinterest Under SEO Scrutiny

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to... Continue reading »

by AdExchanger // July 6th, 2020 //
»
Why We Need A UPC Code For Ads

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a... Continue reading »

by AdExchanger // September 23rd, 2019 //
»
Metadata Will Supercharge Video, But It’s Still Early Days

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering that call. Metadata, put simply, adds more context to data. Metadata in video can range from the contents of that video (e.g., colors, products, characters) to the way it’s classified (e.g.,... Continue reading »

by Kelly Liyakasa // December 28th, 2017 //
»
 

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