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»adexchanger politics

James Hercher headshot
AdExchanger Politics: Mail-In Voting Will Decide The 2020 Election

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. The outsize role that mail-in voting will play in this year’s presidential election has placed it in the eye of a storm... Continue reading »
by James Hercher // July 22nd, 2020 //
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AdExchanger Politics: The Fight For The Undecideds Will Decide The 2020 Race

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. It’s hard to imagine that there are American voters still split between President Donald Trump and former Vice President Joe Biden, considering... Continue reading »
by Monica Bhalla // July 8th, 2020 //
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AdExchanger Politics: Throwing A Wrench Into The Voter Registration Machinery

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. 2020 was shaping up to be a huge year for US voter registration. The pace of new voters registered in January and... Continue reading »
by James Hercher // June 24th, 2020 //
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AdExchanger Politics: On The Defensive, Donald Trump Revs Up His Ad Machine

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Donald Trump’s reelection campaign is shifting into high gear now that Joe Biden is the presumptive Democratic nominee. That means a huge... Continue reading »
by Monica Bhalla // June 10th, 2020 //
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President Trump Signs Executive Order To Remove Legal Shield For Online Platforms

Miffed by Twitter adding fact-checking labels to some of his tweets this week, President Donald Trump signed an executive order on Thursday that, if enacted, would challenge social media companies or other aggregation platforms that moderate or remove political content. The reported draft of the executive order targets Section 230 of the 1996 Communications Decency... Continue reading »
by James Hercher // May 28th, 2020 //
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James Hercher headshot
AdExchanger Politics: Text Messaging Captures The Spotlight This Year

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the... Continue reading »
by Monica Bhalla // April 29th, 2020 //
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James Hercher headshot
AdExchanger Politics: As America Stays Home, Candidates Turn To Digital Organizing Tech

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political candidates are feverishly (sorry) trying to figure out how to win elections this year when all they’ve ever known about campaigning... Continue reading »
by Monica Bhalla // April 1st, 2020 //
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Lessons From The 2008 Financial Crash During A Presidential Campaign

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old.... Continue reading »
by Monica Bhalla // March 25th, 2020 //
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AdExchanger Politics: The Coronavirus Factor

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. How will coronavirus affect US politics? Beyond the direct impact on the economy, COVID-19 is upending political activity this year. In the... Continue reading »
by Monica Bhalla // March 18th, 2020 //
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The Honest Ads Act Charts A Path For Political Advertising

"AdExchanger Politics" is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Daniel Sepulveda, senior vice president for policy and advocacy at MediaMath. Lawmakers and industry leaders have not yet reached consensus on digital political advertising rules. As a result, no one is satisfied with the platforms’ varying... Continue reading »
by Monica Bhalla // February 26th, 2020 //
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