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»55

Future-Proofing Audience Strategies As Cookies Crumble

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at 55. There is no question that the death of third-party cookies is turning the industry on its head by disrupting activation and measurement tactics. The old programmatic... Continue reading »
by AdExchanger // February 26th, 2020 //
»

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