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»55

Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is... Continue reading »
by AdExchanger // July 8th, 2020 //
»
Future-Proofing Audience Strategies As Cookies Crumble

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at 55. There is no question that the death of third-party cookies is turning the industry on its head by disrupting activation and measurement tactics. The old programmatic... Continue reading »
by AdExchanger // February 26th, 2020 //
»
 

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