• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»55

Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is... Continue reading »
by AdExchanger // July 8th, 2020 //
»
Future-Proofing Audience Strategies As Cookies Crumble

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at 55. There is no question that the death of third-party cookies is turning the industry on its head by disrupting activation and measurement tactics. The old programmatic... Continue reading »
by AdExchanger // February 26th, 2020 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
  • CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate
  • Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
  • Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
  • Here’s How Moves By Google And Apple Will Impact The Relevance Of Marketers’ Creative
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved