Most marketers rely on household-level data to target audiences on connected TV. But homes are made up of multiple viewers with different preferences of what they like to watch and buy. So ad-supported streaming platform Tubi has teamed up with TransUnion to understand more about the people watching Tubi within a given home, the companies […]
Fox Corporation bought itself a piece of the free ad-supported video on demand (AVOD) action earlier this week with its $440 million acquisition of Tubi. The deal follows Comcast’s acquisition of Xumo in February, reportedly for around $100 million, and Viacom’s (now ViacomCBS’s) $340 million purchase of Pluto TV early last year. There are now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn’t have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi’s ad-supported streaming platform in direct competition with ViacomCBS’ Pluto TV, Comcast’s Xumu and Sony’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]
Tubi is creating a dedicated kids section, Tubi Kids, on Oct. 21 – just weeks before Disney+ launches on Nov. 12. The ad-supported kids content will be COPPA-compliant, meaning that buyers won’t be able to do any kind of behavioral targeting for the ads. Programmatic bid requests will be stripped of any kind of behavioral […]
People love to chatter about subscription services such as Netflix, Apple TV+, Disney+ and HBO Max. But free, ad-supported TV apps are also finding audiences – including Disney-owned Hulu and Viacom-owned Pluto. A similar startup is Tubi, a streaming service founded in 2014 that offers a huge library of movies and TV for free. This […]
