Dentsu Aegis Network’s Isobar sits on the blurring continuum between agency and consultancy. Launched in 2000 under the name Roundarch as a joint venture between WPP, Deloitte and BroadVision, Isobar used to compete with the “who’s who list of digital agencies,” said co-CEO Jeff Maling. But when WPP and Deloitte exited the investment and Aegis […]
When Merkle launched as a CRM and performance media agency in 1988, its strong data repository and direct-response focus set it apart from other media agencies. As marketing went increasingly digital, Merkle’s strong data foundation laid the groundwork for a natural evolution into programmatic buying, turning it into a competitor for digital and media agencies. […]
Brian Lesser, CEO of GroupM North America, will speak at Programmatic IO on April 5 in San Francisco. Marketers are under pressure to transform their businesses around digital while keeping costs low, so agencies have to evolve their business models to meet these demands. At GroupM, that evolution has played out with the launch of mPlatform, which […]
Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of […]
This is the third of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. Read the previous stories about Xaxis and Publicis.Sapient. After years of double-digit growth, global lingerie brand Cosabella suddenly lost momentum in 2016. “We decided we needed to cut ties [with our agency] and change something […]
This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. Read the first story about Xaxis. As marketer interest in artificial Intelligence (AI) grows, Publicis.Sapient sees opportunity to provide guidance. It has a dedicated unit that provides AI-related advice […]
As consumer attention continues to fragment, creative agencies are relying more on real-time insights to craft personalized messages and optimize them on the fly. That requires bringing media and creative services closer together. While smaller indie shops are bringing media execution in-house to make messaging more relevant, holding companies experiment with cross-discipline and cross-agency teams. […]
This is the first story in a trilogy on how artificial intelligence is affecting the work agencies do. The next installments will publish on Wednesday and Friday. Xaxis, a partner of dynamic creative platform Jivox, is leveraging the latter company’s newest product, released on Monday: an AI-based dynamic creative content recommendation engine. Xaxis will layer […]
GroupM digital agency Essence on Thursday launched a data strategy unit, its latest shift in an ongoing reorg around audience-based planning and buying. To lead the new unit, Essence has tapped Jon Taylor, previously VP of operations and audience insights at Dun & Bradstreet. The data strategy team will guide clients through platform selection and […]
Erica Schmidt, managing director of North America for Cadreon, will speak about the state of programmatic and advanced TV at Programmatic IO on April 5 in San Francisco. The times, they are a-changing for traditional TV planners. Advertisers and agencies increasingly expect to buy TV, over-the-top (OTT) and mobile on a converged basis. And many want to […]
