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On The CES 2018 Show Floor, The Technology Is Always Listening

GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor... Continue reading »

by Alison Weissbrot // January 12th, 2018 //

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How Isobar Stacks Up Against Global Management Consultancies

Dentsu Aegis Network’s Isobar sits on the blurring continuum between agency and consultancy. Launched in 2000 under the name Roundarch as a joint venture between WPP, Deloitte and BroadVision, Isobar used to compete with the “who’s who list of digital agencies,” said co-CEO Jeff Maling. But when WPP and Deloitte exited the investment and Aegis... Continue reading »

by Alison Weissbrot // March 22nd, 2017 //

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CES 2017 Is Brought To You By The Letters AR, VR And IoT

Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even though, at the time of this interview, it hadn’t opened yet. It’s his first pilgrimage to CES, and much of what will be displayed at the Las Vegas Convention Center falls into both personal and... Continue reading »

by Ryan Joe // January 5th, 2017 //

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Dentsu Merges Two Of Its Consulting Firms Under Isobar Brand

Dentsu Aegis’ Isobar will launch a new unit by merging its consulting capabilities with those of two corporate siblings at Dentsu, the agency announced on Thursday. Copernicus Marketing and Forbes Consulting, both subsidiaries of Dentsu, will be merged as an integrated division under the Isobar agency network. David Forbes, founder of Forbes Consulting, and Peter... Continue reading »

by Alison Weissbrot // August 11th, 2016 //

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Digital Agency Isobar On The Tech Underpinnings Of Business Transformation

Dentsu Aegis Network-owned Isobar is a full-service digital agency, a descriptor with less and less meaning as digital infuses all media – or something close to all media. It’s a branding issue about which Jeff Maling, co-CEO of Isobar US, is well aware. “If we’re known for anything in the confusing digital landscape vs. AKQA, R/GA or Huge,... Continue reading »

by Ryan Joe // June 23rd, 2014 //

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Inside The Creative Agency: Isobar President Gehly Starts With The Customer's Journey

Darryl Gehly is president of Isobar, a digital creative agency. He spoke to AdExchanger.com recently about his agency and industry trends. AdExchanger.com: First, a bit of background on Isobar and how you position your agency? DG: Isobar is part of the Aegis Holding Company. We're integrated, as in not doing media buying. Therefore, as part... Continue reading »

by AdExchanger // December 6th, 2011 //

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