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»agency

The Power And Paradox Of In-House Agencies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Ross, VP analyst at Gartner. There have been plenty of splashy headlines in recent years about big brands launching or expanding in-house agencies with the aim of reducing agency... Continue reading »
by AdExchanger // November 20th, 2020 //
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No More YouTube Masthead Takeovers; How Brands Promoted Voting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said... Continue reading »
by AdExchanger // November 4th, 2020 //
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Inside The Virtual Agency Pitch Room

  The art of the pitch has changed since the pandemic, with employees having to let go of body language, physical cues and handshakes as they reorient around video conferencing. While pitches got delayed thanks to the lockdown, now they’re back in full force. So not much has changed in terms of volume, but meetings... Continue reading »
by Alison Weissbrot // May 8th, 2020 //
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The Big Story: The Strange Case Of The Vanishing Media Agencies

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week... Continue reading »
by Ryan Joe // September 20th, 2018 //
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Tracing The Demise Of The Cable Bundle; PE Buys Dun & Bradstreet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Death What happened to the cable bundle? While the reason people are dropping their cable subscriptions is obvious (they’re expensive, relative to streaming options), what’s less obvious is how the cord-cutting trend started, Bloomberg reports. Many blame Netflix, because talent and shareholders looking... Continue reading »
by AdExchanger // August 10th, 2018 //
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Podcast: How To Build A Brand In Programmatic

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Programmatic may have cut its teeth as a direct response medium, but advertisers are also starting to embrace it for upper-funnel campaigns. However, if branding is your goal, the rules of engagement are different. This week on AdExchanger... Continue reading »
by Zach Rodgers // August 9th, 2018 //
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Comic: LEGO: Hold Co

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // August 3rd, 2018 //
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IBM Interactive Makes First-Ever Acquisition: Agency Resource/Ammirati

To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300... Continue reading »
by Ryan Joe // January 28th, 2016 //
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Programmatic Is Full Steam Ahead As Tech Leaders Move Up The WPP Ranks

Judging from last week's news, it's tempting to say GroupM has got the programmatic religion. But that might be selling the holding company short. WPP Group's media-buying arm, which controls $106 billion in global ad spending, last week promoted Xaxis CEO Brian Lesser to a big new job running its North America business. His elevation... Continue reading »
by James Hercher // November 10th, 2015 //
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ANA Masters: How The Power Of Positivity Is Affecting Marketing Budgets

Marketers are known for a near obsession with data – metrics, iteration and ROI – but a string of CMOs at this year’s ANA Masters of Marketing conference avoided the firm ground of data and measurement in favor risk-taking and experiential concerns. “Advertising isn’t dead, but it’s craving courage,” said Arby’s CMO Robert Lynch, pointing to... Continue reading »
by James Hercher // October 19th, 2015 //
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