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»michael bassik

Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent

MDC Partners is the latest holding company to place its programmatic, search and social talent into a team that spans across its media network, MDC Media Partners. The group, which doesn’t have a name, was announced internally on Thursday and contains roughly 100 experts across biddable media and digital planning from agencies Assembly, Unique Influence... Continue reading »
by Alison Weissbrot // November 14th, 2019 //
»
On The CES 2018 Show Floor, The Technology Is Always Listening

  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor... Continue reading »
by Alison Weissbrot // January 12th, 2018 //
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Podcast: Don't Call MDC Partners A Holding Company

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. "I don't even use the term 'holding company,’" MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. "We don't even think of ourselves as a parent company." What, then? Kauffman says MDC's investment philosophy is about "partnership" rather than "ownership." The... Continue reading »
by Zach Rodgers // July 21st, 2017 //
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