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»aegis

Dentsu Acquires Indie Trading Desk Accordant

Dentsu has snapped up Accordant, a well-regarded independent programmatic technology and services firm. The acquisition comes on the heels of Dentsu's roughly $1.5 billion deal to acquire database marketer Merkle. Accordant is among the most recognized independent programmatic services providers in the United States – a group that also includes the Goodway Group and Kepler Group.... Continue reading »
by Zach Rodgers // September 1st, 2016 //
»
Buy-Side Big Shots Debate Trading Desks, Reviews And Rebates

This week at the Cannes Lions festival, Rubicon Project hosted its annual discussion of some of the world's most powerful digital media buyers. This panel has historically comprised the leaders of the four largest holding company trading desks, but this year was different – with senior buyers from IPG, Publicis, Dentsu and Bank of America.... Continue reading »
by Zach Rodgers // June 25th, 2015 //
»
Digital Agency Isobar On The Tech Underpinnings Of Business Transformation

Dentsu Aegis Network-owned Isobar is a full-service digital agency, a descriptor with less and less meaning as digital infuses all media – or something close to all media. It’s a branding issue about which Jeff Maling, co-CEO of Isobar US, is well aware. “If we’re known for anything in the confusing digital landscape vs. AKQA, R/GA or Huge,... Continue reading »
by Ryan Joe // June 23rd, 2014 //
»
At Dmexco, Panelists Talk Market Consolidation And Attribution Trends

This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to listen to a panel with Criteo President Greg Coleman, Aegis Media Americas CEO Nigel Morris and Google’s managing director of media platforms for northern and central Europe, Damian Lawlor. Rounding... Continue reading »
by Judith Aquino // September 19th, 2013 //
»
Agency Consolidation: Dentsu Buying Aegis

Japan-based, agency holding company giant Dentsu has agreed to buy UK holding company competitor giant, Aegis, in a transaction valued at $4.9 billion (£3.2bn). The Guardian writes: "The importance of the deal to Dentsu can be seen in the sale multiple, which at 12 times earnings before interest, tax, depreciation and amortisation is more akin... Continue reading »
by AdExchanger // July 12th, 2012 //
»

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