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»Walrus

Cannes 2017: Media And Creative Agencies Vie For Programmatic Creative Control

Programmatic and data-driven creative will likely be a buzzworthy topic at the 2017 Cannes Lions festival. Programmatic creative has progressed since last year, thanks to the maturation of machine learning and standards released by the IAB for dynamic content ads that makes it easier to customize ads for audiences and publisher sites. But media and… Continue reading »
by Alison Weissbrot // June 19th, 2017 //
»
Creative Agencies Bring Media In-House

As consumer attention continues to fragment, creative agencies are relying more on real-time insights to craft personalized messages and optimize them on the fly. That requires bringing media and creative services closer together. While smaller indie shops are bringing media execution in-house to make messaging more relevant, holding companies experiment with cross-discipline and cross-agency teams.… Continue reading »
by Alison Weissbrot // March 7th, 2017 //
»
General Mills Goes All-In On Digital For Tiny Toast Cereal Launch

When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV and instead placed short video clips across YouTube, Snapchat and Instagram. In the two months… Continue reading »
by Alison Weissbrot // August 18th, 2016 //
»
 

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