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»Coleen Kuehn

COVID-19 brand strategies
COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise

It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean advertisers must once again adapt their strategies. After pausing media spend in March and April, advertisers tentatively returned in late May. But the rise of coronavirus cases in more than 30 states means they’re accelerating... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
When Your Client Pauses Ad Spend

Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatile, chaotic, uncertain and ambiguous, and on... Continue reading »
by Alison Weissbrot // March 30th, 2020 //
»
Merkle’s Chief Media Officer On Its Evolution From CRM Shop To Digital Agency

When Merkle launched as a CRM and performance media agency in 1988, its strong data repository and direct-response focus set it apart from other media agencies. As marketing went increasingly digital, Merkle’s strong data foundation laid the groundwork for a natural evolution into programmatic buying, turning it into a competitor for digital and media agencies.... Continue reading »
by Alison Weissbrot // March 17th, 2017 //
»
 

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