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»San Francisco

GroupM CEO Brian Lesser On The Unit's Changing Business Model

Brian Lesser, CEO of GroupM North America, will speak at Programmatic IO on April 5 in San Francisco. Marketers are under pressure to transform their businesses around digital while keeping costs low, so agencies have to evolve their business models to meet these demands. At GroupM, that evolution has played out with the launch of mPlatform, which... Continue reading »
by Alison Weissbrot // March 15th, 2017 //
»
 

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