The Publicis-Omnicom Merger: Scenarios For Their Trading Desks
A merger of Omnicom Group and Publicis Groupe, the announcement of which is expected tomorrow, would result in a sprawling array of media agencies — and digital agencies that buy media — under one corporate roof. Omnicom’s big media agency brands are PHD, OMD, and Resolution Media. The Publicis side is sprawl-ier, consisting of Starcom […]