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»wpp group

Is It Time To Reward Users For Sharing Their Identity?

The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As... Continue reading »
by Zach Rodgers // August 21st, 2019 //
»
Podcast: Martin Sorrell

Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. He suggests WPP brass have executed poorly on a well-intentioned strategy... Continue reading »
by Zach Rodgers // June 5th, 2019 //
»
Sorrell Won't Undermine WPP; Podcast Measurement Fixes Hurt So Good

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager Alastair... Continue reading »
by AdExchanger // June 5th, 2018 //
»
WPP’s Sir Martin Sorrell Won’t Be Deterred By A Disrupted Market

“There are three big issues: technological disruption, zero-based budgeting (ZBB) and activist investors,” WPP CEO Sir Martin Sorrell told AdExchanger at the Cannes Lions festival. “The first involves continuous experimentation," he said, and WPP has certainly walked the talk on that front. Under Sorrell's leadership, the company has invested in tech far more aggressively than... Continue reading »
by Alison Weissbrot // June 25th, 2017 //
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WPP CEO Martin Sorrell On The Ad Sector Impact Of Slow Economic Growth

There's an old ad industry saw that goes, "a little Procter & Gamble budget in everyone's paycheck." Well, now there's a half billion less. The CPG giant told investors on the company's earnings call in January that the company had succeeded in cutting $370 million in marketing costs in 2015, and that it expected to... Continue reading »
by Zach Rodgers // February 16th, 2016 //
»
AppNexus To Acquire Real Media Latin America, Brazil-Based Ad Tech Player

In the latest chapter to a rather convoluted M&A tale, AppNexus will snap up ad tech firm Real Media Latin America (RMLA) from Peter Gervai, the Brazilian entrepreneur who paid $1 some 13 years ago to take it off 24/7 Real Media's hands. The companies didn't disclose the deal price or Sao Paulo-based RMLA's revenues, but its... Continue reading »
by Zach Rodgers // June 15th, 2015 //
»
WPP Gets Stake In Rentrak; Rentrak Gets Kantar Media’s US TV Business

WPP Group planted a stake Thursday in Rentrak by acquiring $98 million of the media measurement company’s common stock (12.4% of total shares). In return, Rentrak gets Kantar Media’s TV measurement business in the US. WPP also made a $56 million cash investment in the company, which, barring regulatory approval, would give the holding company... Continue reading »
by Kelly Liyakasa // October 9th, 2014 //
»
Q1 Roundup: Digital Media Strength Propels Agencies

With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world's largest agency holding company past the third quarter. In its Q1 earnings report Friday, WPP listed media investment – represented by its GroupM network and the Xaxis ad tech unit – as among its... Continue reading »
by Zach Rodgers // April 25th, 2014 //
»
Rate Card Aggregator Kantar Media SRDS Goes Programmatic

Kantar Media SRDS has added programmatic digital ad inventory to its media planning platform, which aggregates advertising rate card information for a wide range of supply sources. It's another indicator of how demand for "programmatic direct" continues to transform the traditional planning and buying process. WPP Group-owned Kantar is partnering with supply-side platforms (SSP) PubMatic,... Continue reading »
by Chris Swanicke // April 16th, 2014 //
»
WPP Sticks With Tech Ownership Strategy As Xaxis Buys Crystal Semantics

WPP Group’s 24/7 Media – which will soon be absorbed into Xaxis – has acquired 12-year-old semantic ad-tech company Crystal Semantics and its 15 employees from previous owner Ad Pepper Media. London-based Crystal's technology can be applied a few ways, said Rob Schneider, 24/7 Media's SVP of corporate strategy and platform development. First, it offers straightforward... Continue reading »
by Zach Rodgers // December 9th, 2013 //
»
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