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»Audience On Demand

Is Performance The Cost Of Transparency? AOD And Xaxis Have At It In Cannes

When Xaxis released its proprietary data-management platform (DMP) last week, competitors backhanded the WPP-owned tech shop with compliments. On the one hand, $25 million is an impressive figure for a company to invest in technological innovation. On the other hand, what good is this technology if clients are scared off by Xaxis’ opaque business model?... Continue reading »
by Ryan Joe // June 18th, 2014 //
»
Advertising Week Ends, Agency Trading Desks Go On

Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including "education" fatigue, incursions made by DSPs, and making audience trading part of the "fabric" of all agencies. We'll present this one lick-by-lick in honor... Continue reading »
by Zach Rodgers // October 5th, 2012 //
»
VivaKi Nerve Center's Kurt Unkel On Google, Facebook Exchange And The ATD

Kurt Unkel, President of VivaKi Nerve Center, has been giving Phileas Fogg a run for his money lately as he travels the globe looking to ignite client solutions emanating from his Publicis-owned research and development unit. Last week, he discussed a range of topics with AdExchanger including his group's agency trading desk solution, Audience on... Continue reading »
by John Ebbert // October 2nd, 2012 //
»
Agency Perspectives on the Facebook Exchange

Agency trading desks are understandably eager to ramp up with the Facebook Exchange, which promises to broaden the reach and frequency of their programmatic buying efforts. But right after the FBX launch they weren't equally able to use it -- which has led to some hand wringing. WPP's Xaxis had a direct seat, while Publicis's Vivaki... Continue reading »
by Zach Rodgers // September 24th, 2012 //
»
 

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