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»social TV

How Turner Is Translating Social Data Into Shareable Content

While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a problem social TV tool Canvs has teamed up with Turner Broadcasting and other media companies to solve. The premise of the partnership, revealed Tuesday, is that consumers are more apt to read… Continue reading »

by Kelly Liyakasa // April 26th, 2016 //
»
Social TV Platform Beamly Learns The Second Screen Is A Feed

It’s a tough road for a stand-alone second-screen app. Beamly, the social TV network formerly known as Zeebox, would appear well positioned to help publishers engage millennial audiences across all platforms. Its install base grew from 2 million monthly active users in 2011 to 10.5 million today, and Comcast’s NBCUniversal and Viacom have a joint… Continue reading »

by Kelly Liyakasa // April 21st, 2015 //
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How Agency-Vendor Ventures Add Real-Time To Media Buys

Agencies and vendors are teaming up to tackle the tech and organizational challenges associated with aligning real-time media with trending topics. Publicis-owned agency DigitasLBI, for example, during its digital NewFront rolled out a series of publisher and vendor relationships to improve its real-time offerings. The agency developed a Brand Content Index in conjunction with the… Continue reading »

by Kelly Liyakasa // May 27th, 2014 //
»
Facebook Builds Case For TV-Social Link With 4C Study

Social data analytics platform 4C released a study, commissioned by Facebook, ranking television show and genre popularity among consumers of various product categories. The research was the result of the company’s data science team combing Facebook for publicly available user behavior data. While some results were unsurprising — the strongest link for alcohol brand audiences… Continue reading »

by Chris Swanicke // March 26th, 2014 //
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BMO’s Salmon On ‘Social TV,’ The IPO Market And More

Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing. You can download it here (PDF – 7 MB). AdExchanger recently discussed the new report with Salmon and asked his thoughts… Continue reading »

by John Ebbert // October 25th, 2013 //
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Amid Twitter’s TV Gains, Could The Social TV Market Be Losing Its Luster?

Twitter’s wading deeper into the TV pool. The end goal? Unlock more viewer data to balance the scale on social engagement and determine the opportune time to push paid media promotions. With its latest acquisition of real-time social data analytics platform Trendrr, which is used by a range of media companies and TV networks such… Continue reading »

by Kelly Liyakasa // August 29th, 2013 //
»
Bluefin’s Maheu Says Agencies Are Moving Fast – Look At The Trading Desks

Digital ad veteran JP Maheu recently made the jump from agency land to the startup realm, assuming the post of CEO at social TV analytics provider Bluefin Labs last week. Read the release. Maheu spent six years at the independent Razorfish, retiring in 2003 after guiding the sale of the company to SBI (before its… Continue reading »

by David Kaplan // July 30th, 2012 //
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