LLMs

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.

Web publishers are seeing revenue and traffic evaporate thanks to AI searches; LG Ads is finally preparing to go public; and women’s dating safety app Tea has some shady marketing practices.

Sometimes, price can itself be promotional marketing; Reddit is no longer playing nice; and AI scrapers are reshaping the web in another way.

Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.

Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.

Amazon acquires AI-equipped wearable manufacturer Bee; the UK’s CMA shares competition guidelines for Google and Apple; and AI models may be learning from each other in unexpected, potentially harmful, ways.

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.