Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and tackling of strong reach and awareness building, but we’re mixing it with more experiential and digital,” said Lauren Stafford Webb, Intuit’s VP of brand marketing. A balance between traditional and […]
Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static display ads on screen when viewers take a break. The ads, in development for most of 2018, will roll out with beta advertisers […]
When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s purchases of AOL and Yahoo as a comparison. But the two telco’s strategies “could not be any more different,” said Xandr CEO Brian Lesser on stage at AdExchanger’s Industry Preview last Thursday. “Oath, I think, […]
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’s […]
Attention, broadcasters, SVOD services and tech companies in the midst of launching a streaming subscription service (or thinking about it): Netflix doesn’t consider you to be competition. “We compete so broadly with all of these different providers that any one provider entering only makes a difference on the margin,” Netflix CEO Reed Hastings said Thursday […]
The best-laid media plans of mice, men, buyers and sellers often go awry. On Tuesday, advertising data automation company PremiumMedia360 launched a solution that reduces revenue leakage, payment issues and general reconciliation-related agita for broadcast advertising buyers and sellers. Ad tech middlemen and agencies know the pain of slow payment. They place ads for their […]
Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind. Data and analytics company Samba TV hopes to speed the process with the acquisition Thursday of Amsterdam-based cross-device graph provider Screen6. Ashwin Navin, Samba’s CEO and co-founder, declined to share the deal price, but noted that the company used a […]
When Nexstar Media Inc. acquired local TV giant Tribune Media Co. Monday for $4.1 billion – outbidding private equity firm Apollo Global Management, LLC with an all-cash offer – it gained new status as the largest local TV operator in the country. Nexstar now has the opportunity to reach millions of customers with more sophisticated […]
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel. After months of speculation, Google said in a blog post that Disney would implement its ad platform across its brands, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars. The relationship will span all of Disney’s video and display inventory. […]
Nielsen’s hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is a major bet for the measurement company as it rises to meet new competitive challenges and prepares for a possible sale of the business. Kenny oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise […]
