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»cross-device recognition

Samba TV Buys Screen6 To Try And Solve OTT’s Frequency Capping Nightmare

Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind. Data and analytics company Samba TV hopes to speed the process with the acquisition Thursday of Amsterdam-based cross-device graph provider Screen6. Ashwin Navin, Samba’s CEO and co-founder, declined to share the deal price, but noted that the company used a… Continue reading »
by Allison Schiff // December 20th, 2018 //
»
Drawbridge Rolls Out DIY Cross-Device Graphs

Drawbridge is letting brands get their hands dirty with cross-device data. On Monday, the cross-device company launched self-serve functionality that lets ad buyers see how their buying choices affect what sort of identity graph they get on the other side. The goal is to give advertisers more control so “they can really see how this… Continue reading »
by Allison Schiff // November 14th, 2016 //
»
Land Of Nod Isn’t Just Playing Around With Cross-Device

Cross-device recognition is often the difference between a sale and a fail for Land of Nod, a national retailer of high-end, trendy children’s furniture, bedding and toys. “The question I always ask my team is, ‘Would we really want to show a bunk bed to a new mom?’” said Joe Orlando, Land of Nod’s marketing… Continue reading »
by Allison Schiff // October 21st, 2016 //
»
Screen6 Stakes Its Claim In Cross-Device By Building Private Graphs

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian telco Telenor) and Drawbridge had the accuracy of their device graphs evaluated by Nielsen, coming in at 91.2% and 97.3%, respectively. Screen6 CEO and co-founder David de… Continue reading »
by Allison Schiff // April 21st, 2016 //
»
Oracle Acquires Crosswise As The The Cross-Device Acquisition Drumbeat Grows

With Oracle’s acquisition of Israeli cross-device vendor Crosswise on Thursday, the number of independent cross-device vendors is getting thin on the ground. Although Oracle declined to comment or disclose details around the transaction, The Times of Israel reported a deal price in the neighborhood of $50 million, citing a source with knowledge of the matter.… Continue reading »
by Allison Schiff // April 14th, 2016 //
»
2016 Edition: A Marketer’s Guide To Cross-Device Identity

It’s been a busy 10 months since AdExchanger published its inaugural Marketer’s Guide to Cross-Device Identity. Since then the market has seen significant developments, including technology evolution, merger activity and shots across the bow from government regulators.   Below, we pick up where we left off with an important update to our overview of the… Continue reading »
by Allison Schiff // February 29th, 2016 //
»
Drawbridge Partners With A Local Player To Bring Cross-Device To China

Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which… Continue reading »
by Allison Schiff // January 28th, 2016 //
»
LiveRamp’s On A Quest For The Unified Customer ID – And It’s Adding Probabilistic Data Matching As One Option To Get There

Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its Connectivity unit, but we’ll refer to as LiveRamp for the purpose of simplicity – has a solution to accomplish that using deterministic identifiers. On Thursday, it announced a partnership… Continue reading »
by Allison Schiff // November 12th, 2015 //
»
Flashtalking Acquires Device[9], Has Mobile Attribution On The Brain

Flashtalking is on a quest to become what company CEO John Nardone calls a “single point of truth.” It’s why the NYC-based ad server decided to buy Device[9], a small cross-device recognition company located in Hamburg, Germany. The acquisition, announced Tuesday, was a mostly stock deal. Nardone declined to share the sale price. At its… Continue reading »
by Allison Schiff // September 22nd, 2015 //
»
Crosswise Eyes International Expansion With $3 Million In Series A Funding

Cross-device data company Crosswise wants to broaden its horizons. The Tel Aviv-based startup, which announced $3 million in Series A funding on Tuesday, will use most of it on sales, marketing and breaking into new markets beyond the US and UK, with China and Western Europe at the top of its list. The round, which… Continue reading »
by Allison Schiff // September 1st, 2015 //
»
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