Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results.
When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new company, they were less than impressed. “People hated the space,” McCray says on this week’s episode of AdExchanger Talks. “I would go and pitch our solution about the future and you’d have VCs saying … […]
How Blockbusters Survive Netflix The latest Bond flick, “No Time to Die,” and the Marvel movie “Shang-Chi and the Legend of the Ten Rings” kindled hope for cinemas with blockbuster ticket sales. But Hollywood won’t return to pre-pandemic standards. For one thing, only action or horror movie franchises have performed, “particularly when they are offered […]
Newly public livestreaming TV service FuboTV hired its first SVP of ad sales in June. “That in itself speaks to the importance that we’re putting on the ad sales piece,” said Diana Horowitz, the Scripps and Comcast vet now filling that newly created role at Fubo. Fubo, which reported its first earnings in early November, […]
Streamers don’t browse – at least not on streaming services. Although the majority of households either own a smart TV and/or have a subscription-video-on-demand service (SVOD), most people (58%) still gravitate back to traditional TV channels when they’re not sure what they want to watch, according to Nielsen’s total audience report for Q1, released Monday. […]
Many broadcasters spent the past decade on a quest for scale, with a major spike in local station M&A last year. Now it’s time to start thinking about monetization, and broadcasters know it. “Once you own a lot of stations, the next logical thing to do is ask, ‘How are we going to monetize these […]
Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend. DTC is “a bet on the future of this business,” Disney CEO Bob Iger told investors on Tuesday, the equivalent of pouring money into building a theme park. “We are deploying capital so that the […]
Attention, broadcasters, SVOD services and tech companies in the midst of launching a streaming subscription service (or thinking about it): Netflix doesn’t consider you to be competition. “We compete so broadly with all of these different providers that any one provider entering only makes a difference on the margin,” Netflix CEO Reed Hastings said Thursday […]
Disney missed its earnings expectations on Tuesday by a smidgen, causing its stock to dip about 1% in after-hours trading. But you can’t keep a good mouse down. Analysts expected $1.95 per share on revenue of $15.4 billion in the fiscal third quarter. Instead, Disney posted $1.87 per share on $15.2 billion in revenue – not […]
Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers: “Given news such as this […]
