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»Tribune

After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers... Continue reading »
by AdExchanger // June 21st, 2019 //
»
Is Nexstar Media’s Acquisition Of Tribune Media Co. An Opportunity For Addressable TV?

When Nexstar Media Inc. acquired local TV giant Tribune Media Co. Monday for $4.1 billion – outbidding private equity firm Apollo Global Management, LLC with an all-cash offer – it gained new status as the largest local TV operator in the country. Nexstar now has the opportunity to reach millions of customers with more sophisticated... Continue reading »
by Rae Paoletta // December 6th, 2018 //
»
Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well as... Continue reading »
by Kelly Liyakasa // March 5th, 2018 //
»
How Sinclair And Tribune Could Alter Addressable TV

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair... Continue reading »
by Kelly Liyakasa // May 10th, 2017 //
»
Tribune Publishing Focuses On Being A Data-First Sales Organization

Publishers often talk about wanting to “help the buyer however it wants to buy,” embracing methods like private marketplaces, direct sales or automated guaranteed. But a big part of how buyers want to buy today is with data. Tribune Publishing wants to create more data-focused advertising opportunities throughout the organization – which includes the Los... Continue reading »
by Sarah Sluis // June 3rd, 2015 //
»
quadrantONE's Diez: 'Content Is Less Relevant Than Scale? You're Mistaken'

Last week, newspaper-publisher-backed ad optimizer quadrantONE unveiled three new audience targeting tools in partnership with data management marketing specialist Acxiom. We spoke with Mario Diez, the CEO of quadrantONE, which is a joint venture among The New York Times Co., Tribune Company, Hearst and Gannett, about the new tools and why it pulled in Acxiom... Continue reading »
by David Kaplan // July 26th, 2012 //
»

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