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»industry preview 2019

Xandr CEO Brian Lesser: AT&T’s Strategy Is ‘Fundamentally Different’ Than Verizon’s

When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s purchases of AOL and Yahoo as a comparison. But the two telco’s strategies “could not be any more different,” said Xandr CEO Brian Lesser on stage at AdExchanger’s Industry Preview last Thursday. “Oath, I think,… Continue reading »
by Alison Weissbrot // January 28th, 2019 //
»
Industry Preview: TV Broadcasters Embrace Their Non-Linear Future

Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’s… Continue reading »
by Allison Schiff // January 24th, 2019 //
»
JEGI: 2019 M&A Could Shift To The Mid-Market

JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. “There’s been a hell of a pullback investing in anything that remotely smells like ad tech,” according to Tolman Geffs, co-president of investment bank Jordan, Edmiston Group Inc. But that’s not as dire… Continue reading »
by Allison Schiff // December 21st, 2018 //
»
 

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