The Airbnb Waiting Game; The Google Ads Executive Overhaul
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]