Global Privacy Control

To commemorate Data Privacy Day on Jan. 28, my gift to you is an update on something I think is about to get a lot more attention: universal opt-out mechanisms.

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by user privacy. Here are five things about privacy in digital media that should keep publishers up at night.

Global Privacy Controls should be less of an on/off switch, and more of a dimmer switch that reflects online privacy preferences across a continuum from restrictive to permissive.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Don’t Speak TikTok TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing […]

In September, the California Privacy Protection Agency made a call for feedback on new and outstanding issues not addressed by existing implementation regulations for CCPA, and the comments are in. One of the most hotly debated issues had to do with consent interfaces.