Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it’s ready for the challenge. Founded in 2006, the company started around the same time US mobile networks AdMob and Millennial Media came on the scene, said CEO Joshua Maa. “We all shared the same vision,” Maa said of […]
The general consensus is there’s a long way to go before linear TV buys are fully automated. Despite advancements in pushing programmatic into video-on-demand (VOD) environments, the enablement of programmatic transactions in linear TV is still in its infancy. Part of this has to do with the state of the technology. “All the tools in […]
Location data is a key component of many mobile ad strategies, but more is needed to make the ads relevant. Sportswear company Columbia wanted to reach people who were likely to be interested in its Omni-Heat jackets, but it knew that serving ads in cold climates wasn’t enough. Through the ad agency BSSP, Columbia tapped […]
For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s Marketing Cloud along with SAP’s HANA platform and its hybris Commerce Suite. Read the release. Let’s back up […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. On Monday I presented the findings of our recent “State of Programmatic Media” survey at our bi-annual Programmatic I/O conference. For background, we fielded a survey over a […]
Self-serve programmatic media buying is gaining favor with the in-house marketing set. That was a key trend that emerged at AdExchanger’s Programmatic I/O conference in San Francisco Monday, where approximately 500 marketers and data-driven tech companies convened to share how programmatic media buying is changing advertising. At the outset of the show, AdExchanger Director of […]
Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which they can serve relevant ads without appearing creepy. Retargeting firm MyThings believes it has found a solution through a combination of probabilistic technology and various […]
Many know Expedia.com for its bevy of hotel-booking businesses such as Hotwire and Hotels.com, but its burgeoning media services division is a lesser-known Internet name. Expedia Media Solutions provides access to an active audience of 70 million monthly users. The business connects advertisers to in-market travelers across a wide range of supply sources and partners […]
Display and search ad tech company IgnitionOne has acquired Knotice, a data-management platform (DMP) and email service provider with approximately 70 employees, AdExchanger has learned. The deal is the latest in a wave of consolidation in the DMP space that began with the October acquisition of Aggregate Knowledge by Neustar for $119 million, and also includes Oracle’s […]
Enterprise tag-management company Ensighten has acquired UK- and New York-based tag manager TagMan for an undisclosed sum, AdExchanger has learned. TagMan confirmed the deal Tuesday. The tag-management space has heated up of late. BrightTag just hired Forrester analyst Joe Stanhope as its SVP of marketing, barely months after banking $27 million from Yahoo Japan. Conversely, […]
