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»mobile ad network

Analysis: Apple Can Succeed In Ads Without Sharing Data

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal... Continue reading »
by Allison Schiff // June 4th, 2018 //
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RNTS Media Strikes Again And Snaps Up Mobile Ad Exchange Inneractive

Berlin-based RNTS Media group, which owns a portfolio of mobile technology companies, will acquire Israeli RTB mobile ad exchange Inneractive for an initial payment of $46 million, which could rise to $72 million if Inneractive hits incentivized targets. This is the third in a string of acquisitions RNTS Media and its primary business property, the... Continue reading »
by James Hercher // March 3rd, 2016 //
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AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price

AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform went from an opening-day share price of $23.50 to $1.75 when AOL announced its intent to purchase Thursday. But Elgin Thompson, managing director at investment firm Digital Capital Advisors, cautioned not to... Continue reading »
by James Hercher // September 4th, 2015 //
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Can Yahoo's Flurry Compete Against Mobile Ad Offerings From Facebook And Twitter?

Yahoo’s looking to befriend the devs. During the company’s Jan. 27 Q4 2014 earnings call Marissa Mayer confirmed Yahoo’s plan to use its acquisition of mobile analytics platform Flurry and its SDK as a foundation for a soon-to-be-announced mobile ad network. The Flurry SDK has been installed on more than 600,000 apps, in theory giving Yahoo... Continue reading »
by Allison Schiff // February 2nd, 2015 //
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Opera Mediaworks Snags African Mobile Ad Network AdVine For An Undisclosed Sum

Sub-Saharan Africa is a mobile market on the verge, and Opera Mediaworks is looking to take advantage. The global mobile ad platform acquired South African mobile ad network AdVine in an effort to expand its footprint into Africa, a region now home to more than 600 million mobile phone subscriptions. Ericsson predicts that number will push... Continue reading »
by Allison Schiff // December 2nd, 2014 //
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Upsight Sells PlayHaven To Focus More On Analytics

Mobile analytics and marketing platform Upsight (formerly Kontagent/PlayHaven) is divesting itself of the mobile ad network side of its business in the name of neutrality and simplification. Upsight – which got into a little hot water with Facebook earlier this year for failing to honor certain policies around data retention and disclosure – is selling the... Continue reading »
by Allison Schiff // September 24th, 2014 //
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eBay Catches The Cross-Device Bug, Plans Mobile Ad Network For Q4

Shopping titan eBay is betting its bottom dollar on mobile. The company, whose various shopping apps have been downloaded more than 260 million times, announced Thursday the upcoming launch of a new mobile advertising program slated to open for general business next quarter. eBay will now offer what Stephen Howard-Sarin, eBay’s head of North America... Continue reading »
by Allison Schiff // September 12th, 2014 //
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What App Developers Want From A Facebook Mobile Ad Network

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s mobile ads have been very successful, and they now represent nearly 60% of the company’s ad revenue. Introducing a mobile ad network that allows... Continue reading »
by Judith Aquino // April 30th, 2014 //
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Mobile DSP Madhouse Builds Momentum In China And India

Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it's ready for the challenge. Founded in 2006, the company started around the same time US mobile networks AdMob and Millennial Media came on the scene, said CEO Joshua Maa. "We all shared the same vision," Maa said of... Continue reading »
by Kimberly Maul // March 26th, 2014 //
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AirPush Sees Uptick In Mobile-Ad Buys Using Its Opt-In SDK Data

As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side... Continue reading »
by Judith Aquino // July 22nd, 2013 //
»
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