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»international

Signal Scores $30 Million To Focus On Cracking International Markets

Cross-channel marketing company Signal announced $30 million in fresh funding on Tuesday – seeming evidence that ad tech funding isn’t drying up for everyone. That brings Signal’s total funding to around $70 million since it was founded in 2009, including a $13.3 million round of venture capital in March. Raising funds hasn’t been a problem,... Continue reading »
by Allison Schiff // June 7th, 2016 //
»
Advertising Could Be The Key To Unlocking Emerging Markets

People like to talk about the next billion Internet users – but “you don’t get there by navel-gazing in North America,” said Nathan Eagle, CEO and co-founder of Boston-based Jana. Jana provides free connectivity in emerging markets where, according to a report from the International Telecommunications Union, the cost of data is often as much as... Continue reading »
by Allison Schiff // March 16th, 2016 //
»
Cracking The US Isn't Always Easy For International Ad Tech

The US market can be a tough nut to crack for an international startup. “If you’re not a US company, there are hurdles,” said Frederic Joseph, global COO and UK chief exec at French mobile retargeting company S4M. “Some people think, at least on some level, that if a company doesn’t come from the US,... Continue reading »
by Allison Schiff // September 8th, 2015 //
»
Denmark's Densou Pushes Into Programmatic Classifieds

Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet's first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn't significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen, Denmark-based... Continue reading »
by Kimberly Maul // August 24th, 2015 //
»
How Mindshare And Nestlé Localize Programmatic Video In China

Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP, Nestlé media agency Mindshare recently kicked off a programmatic video program for its client in the region, allowing the brand to work with the big four video publishers there. "There... Continue reading »
by Kimberly Maul // May 29th, 2015 //
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In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The... Continue reading »
by Allison Schiff // January 26th, 2015 //
»
Smartphone Penetration In Asia To Reach Mass Market In 2015

Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be... Continue reading »
by Kimberly Maul // December 1st, 2014 //
»
Between Digital Juggles SSP And DSP In Russia

This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData and HubRus. Between Digital covers both the buy and sell side in the programmatic space in Russia. Its Between sell-side platform launched in 2012 and its Intensity demand-side platform in 2013, and the company employs approximately 20 people with a headquarters... Continue reading »
by Kimberly Maul // July 21st, 2014 //
»
AiData Solving Data Challenges In Russia

This is the third in a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex and ADFOX.  As programmatic buying starts to take off in certain countries, finding and analyzing audience data can be a major challenge to getting it off the ground. In Russia, at least one company has been tackling this... Continue reading »
by Kimberly Maul // July 7th, 2014 //
»
ADFOX Sees Interest Grow For Programmatic In Russia

The Russian advertising market is one of marked interest for ad tech companies. Certainly Western mainstays like Google are working their way in. But it's the local players that dominate. Consider Google's recent partnership with Yandex to expand its inventory offered by Russian publishers. One such local player is ADFOX, a Moscow-based sell-side platform founded in 2005... Continue reading »
by Kimberly Maul // June 30th, 2014 //
»
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