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»IgnitionOne

Zeta Global Signs A Deal With IgnitionOne For Its DSP Business

Zeta Global continued its annexation of the demand-side platform (DSP) category on Wednesday, closing a deal with IgnitionOne to take over as its default DSP. The deal also includes the transfer of some employees and accounts, primarily attached to small and mid-size brands. Terms were not disclosed. “It’s an expensive proposition to run a DSP... Continue reading »
by James Hercher // September 18th, 2019 //
»
IgnitionOne CEO Speaks On Plans To Absorb Rubicon’s Buy-Side Biz

Rubicon Project’s foray into the buy side was brief: It’s shuttering Chango less than two years after the acquisition. IgnitionOne, which spun off from Dentsu in 2013, is picking up Chango’s 40 to 50 clients from Rubicon Project and a handful of employees – but nothing else. “The tech was not for sale,” IgnitionOne CEO... Continue reading »
by Sarah Sluis // January 19th, 2017 //
»
Clinton And Trump: Two Targeting Strategies To Reach The White House

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of... Continue reading »
by AdExchanger // July 6th, 2016 //
»
Is Modern Marketing Contributing To The Polarization Of Society?

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. It’s no secret that our society has become increasingly polarized, with people being more set in their ways and digging in further on their opinions. At the same time, the rise... Continue reading »
by AdExchanger // April 5th, 2016 //
»
AIG’s Travel Division Talks About Its IgnitionOne Journey

When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around.  “In my work, we don’t have soft metrics,” said Loebl, whose official title is assistant VP of the digital center of excellence at AIG in the US. “I don’t allow them in my spend. Something either gets conversions or not.”... Continue reading »
by Allison Schiff // November 20th, 2014 //
»
IgnitionOne Acquires Human Demand To Fill Its Mobile-Shaped Hole

In what IgnitionOne claims to be more than just an acqui-hire, the search and display tech company has snapped up mobile demand-side and data-management platform Human Demand. The deal, which officially went down Wednesday, was completed for somewhere between high seven to low eight figures, according to an industry source close to the matter. IgnitionOne... Continue reading »
by Allison Schiff // August 13th, 2014 //
»
IgnitionOne Raises $20M To Shop For Mobile DSPs And Social Ad Startups

There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought data-management platform Knotice in March, will use a new $20 million investment from SoftBank and others to continue its streak of M&A. "My belief is that social is going to... Continue reading »
by Zach Rodgers // June 26th, 2014 //
»
IgnitionOne: Bridging The Unknown And The Known

When ad tech company IgnitionOne acquired data-management platform (DMP) Knotice, did it become a marketing cloud? CEO Will Margiloff would say the company was one even before. In the most literal sense, he’s right: “We decided back in 2011, well before anyone talked about marketing clouds, that you need to integrate the disparate pieces of... Continue reading »
by Ryan Joe // May 12th, 2014 //
»
IgnitionOne Buys Knotice, DMP With Email Chops

Display and search ad tech company IgnitionOne has acquired Knotice, a data-management platform (DMP) and email service provider with approximately 70 employees, AdExchanger has learned. The deal is the latest in a wave of consolidation in the DMP space that began with the October acquisition of Aggregate Knowledge by Neustar for $119 million, and also includes Oracle's... Continue reading »
by Zach Rodgers // March 19th, 2014 //
»
A New Attribution Metric To Rule Them All

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roger Barnette, president at IgnitionOne. Brand marketers have long judged success of their digital advertising by using the “soft goals” of brand engagement. Soft goals, such as reach, views and... Continue reading »
by AdExchanger // February 20th, 2014 //
»
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