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»Adobe Marketing Cloud

Brad Rencher Exits Adobe, Key Marketing Cloud Leader

Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s digital marketing platform initiatives, first joined Adobe in 2009 through the acquisition of Omniture, which later became Adobe Analytics, a key component of... Continue reading »
by Allison Schiff // January 28th, 2019 //
»
Adobe Doubles Down On Yield Management For TV Publishers

Adobe made a big upgrade to its multidevice ad-delivery system Adobe Primetime on Wednesday. The platform, TV Media Management, improves the way Primetime users package and price TV audiences and content. “TV Media Management allows you to see where there may be contention for impressions if certain TV deals close and the best place to... Continue reading »
by Kelly Liyakasa // December 14th, 2016 //
»
Adobe Positions Its Cross-Device Co-op As An Alternative To Facebook/Google

Adobe rolled out the Adobe Marketing Cloud Device Co-op – a cross-device system built around Adobe Analytics and the Audience Manager data management platform – at the Adobe Summit in Las Vegas on Tuesday. AdExchanger first reported on Adobe’s attempt to create the data co-op last July. Adobe hopes to patch a big hole in... Continue reading »
by Kelly Liyakasa // March 22nd, 2016 //
»
PopSugar Uses Adobe’s New Data Visualization Tool To Find ‘Unexpected Correlations’ Between Content

Adobe has combined more components of its Creative and Marketing clouds. Its launch Thursday of Analysis Workspace for Adobe Analytics, a Marketing Cloud visualization tool, uses creative elements inspired by products like Photoshop. The self-serve tool is designed to be a slicker way to query reports than relying on a spreadsheet. It presents a customizable... Continue reading »
by Kelly Liyakasa // September 24th, 2015 //
»
Another Marketing Cloud? SAP Uncorks A Marketing Platform

While SAP has been generally absent from the marketing cloud conversation (save for last year’s announcement it would resell Adobe Marketing Cloud solutions), the company on Tuesday rolled out of a contextual marketing platform dubbed the SAP hybris Marketing Solution. “SAP hasn’t traditionally been known in the marketing space, but we are rapidly building out... Continue reading »
by Kelly Liyakasa // February 10th, 2015 //
»
Adobe Q4: Record Marketing Cloud Revenues Due To Bookings, Transaction Sizes

Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer adoption. Revenue for the Marketing Cloud in Q4 was $330 million and more than $1.1 billion for the fiscal year, an annual record that occurred because the company exceeded its annual bookings... Continue reading »
by Kelly Liyakasa // December 12th, 2014 //
»
Qubit Raises $26M From Accel Partners For ‘Predictive Data’ In Ecommerce

London-based ecommerce personalization tech company Qubit has raised $26 million in a Series B round led by new investor Accel Partners. Existing investors Balderton Capital and Salesforce Ventures also participated in the round, which brings Qubit’s total financing to $36.5 million to date. “Our new funding is for continued investment in R&D, and we have... Continue reading »
by Kelly Liyakasa // September 29th, 2014 //
»
Adobe's Strong Q3: Marketing Cloud Wins, Uptick in 'Large' Deals

Adobe's fiscal Q3 was relatively strong as the company reported $290 million in revenue for its Adobe Marketing Cloud portfolio of products, up from the $254.9 million recorded in Q3 last year. Adobe Systems' total revenue was $1 billion in the quarter. Overall, Adobe Marketing Cloud cited strong customer adoption in the third quarter, counting British Sky, Ford Motor... Continue reading »
by Kelly Liyakasa // September 16th, 2014 //
»
Checking In On Adobe's Neolane Acquisition, One Year Later

When Adobe Systems acquired French cross-channel campaign management company Neolane last summer for $600 million, it gained the ability to manage customer data at scale. Stephan Dietrich, cofounder of Neolane and now VP Americas for Adobe Campaign, one of six products that comprise the Adobe Marketing Cloud stack, said one of the drivers for joining... Continue reading »
by Kelly Liyakasa // July 3rd, 2014 //
»
Adobe Earnings: Cites 'Accelerated Adoption' Of Marketing Cloud

Adobe Systems' fiscal Q2 numbers are in – quarterly revenue for the Adobe Marketing Cloud suite was $283 million, a 23% increase year-over-year. Adobe expressed strength in its outlook for Marketing Cloud, targeting 20% year-over-year future revenue growth. Adobe's total fiscal second quarter earnings were strong, coming in at $1.07 billion with non-GAAP earnings at 37 cents... Continue reading »
by Kelly Liyakasa // June 17th, 2014 //
»
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