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»MyThings

Engage The Unforgiving User

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Assaf Suprasky, CEO at myThings. As it becomes ever more challenging to find, retain and monetize users, app developers are fighting an uphill battle. The statistics make for grim reading:... Continue reading »
by AdExchanger // December 2nd, 2015 //
»
FBX Shuffle: Facebook Preserves Access For Some Shadow Partners

Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will be allowed to trumpet their access to the desktop news feed and right rail ad space that comprises the FBX inventory pool. But that doesn't tell the whole story. Even... Continue reading »
by Zach Rodgers // March 3rd, 2015 //
»
Programmatic Campaign Transparency Turning Black Box Into Glass Box

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Benny Arbel, founder and CEO at myThings. We’ve all seen the subject of programmatic campaign transparency hit the spotlight recently. “When someone claims there’s not enough transparency in programmatic, I encourage... Continue reading »
by AdExchanger // June 18th, 2014 //
»
MyThings CEO: Retargeting Has Become ‘Uniform, Template-Based And Black Box’

Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which they can serve relevant ads without appearing creepy. Retargeting firm MyThings believes it has found a solution through a combination of probabilistic technology and various... Continue reading »
by Judith Aquino // March 24th, 2014 //
»

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