Knotice

Display and search ad tech company IgnitionOne has acquired Knotice, a data-management platform (DMP) and email service provider with approximately 70 employees, AdExchanger has learned. The deal is the latest in a wave of consolidation in the DMP space that began with the October acquisition of Aggregate Knowledge by Neustar for $119 million, and also includes Oracle’s […]

Today’s DMPs clearly stand out from each other and from other parts of the digital marketing landscape, according to the Forrester Wave DMP Q3 2013 report. Forrester Principal Analyst Joanna O’Connell profiled seven players that are pushing the envelope. More than as a result of competition from each other, the increasing use of mobile devices – and […]