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»SAP Precision Marketing

SAP's Digital Marketing Solution? Resell Adobe Marketing Cloud

For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s Marketing Cloud along with SAP’s HANA platform and its hybris Commerce Suite. Read the release. Let’s back up... Continue reading »
by Ryan Joe // March 25th, 2014 //
»
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.

As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes near protocol. Global German software giant SAP, which recorded $5.4 billion in revenue last quarter, is no different – the company’s been active on the commerce (Hybris) and advanced analytics... Continue reading »
by Kelly Liyakasa // December 13th, 2013 //
»

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