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»brighttag

Are Tag Managers Turning Their Backs On The Tag?

Tealium became the latest tag management system (TMS) provider to pivot away from pure play TMS on Wednesday when it released a tool designed to help companies link their various standalone marketing technologies. This puts Tealium on the same path as other TMS providers (like BrightTag, which renamed itself Signal and rolled out an Open... Continue reading »

by Kelly Liyakasa // June 11th, 2014 //
»
BrightTag Signals A New Data-Driven Direction

Tag management technology company BrightTag changed its name to Signal on Tuesday and rolled out an “Open Data Platform” for marketers to link disparate data collection sources such as CRM, email, DSPs and DMPs. This comes on the heels of a small acquisition the company made just days ago of Signal, an email and SMS marketing... Continue reading »

by Kelly Liyakasa // June 10th, 2014 //
»
Ensighten Acquires Rival Tag-Management Firm TagMan

Enterprise tag-management company Ensighten has acquired UK- and New York-based tag manager TagMan for an undisclosed sum, AdExchanger has learned. TagMan confirmed the deal Tuesday. The tag-management space has heated up of late. BrightTag just hired Forrester analyst Joe Stanhope as its SVP of marketing, barely months after banking $27 million from Yahoo Japan. Conversely,... Continue reading »

by Kelly Liyakasa // March 18th, 2014 //
»
Tagging The Future: BrightTag's Expansion In The US And Beyond

BrightTag’s name reflects its origins as a provider of tag-management technology, a tool that allows businesses to collect information within a Web browser. The issue today, of course, is that the flow of data transcends browsers, flooding across mobile handsets, tablets and increasingly connected devices like gaming consoles and smart TVs. This puts standalone tag-management... Continue reading »

by Ryan Joe // January 6th, 2014 //
»
BrightTag Banks $27M From Yahoo Japan

BrightTag's Asia-Pacific expansion plans are brighter now that the company has added an additional $27 million in financing from investor and partner Yahoo Japan. Existing investors, including Baird Capital, EPIC Ventures, I2A Fund, Pritzker Group Venture Capital and TomorrowVentures also participated in the round; BrightTag raised $15 million in April 2012 and has more than... Continue reading »

by Kelly Liyakasa // November 15th, 2013 //
»
BrightTag Data Management Platform Addressing Consumer, Advertisers And Publishers Says CEO Sands

Mike Sands is President and CEO of BrightTag, a data management platform company. AdExchanger.com: What problem is BrightTag solving? Website owners have lost control of the data on their site. They increasingly don't know what data is being collected, what it is being used for or if third parties are in compliance with privacy regulations.... Continue reading »

by AdExchanger // August 9th, 2010 //
»
 

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