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Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, according to CFO Jason Armstrong.

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening.

Monday was a busy day for antitrust attorneys in Washington, DC: It marked Day One of the the remedies phase of the Google search trial and the start of the second week of FTC v. Meta.

More competition between SSPs and ad servers should be a boon for publishers in the long term. But publishers will feel some growing pains if there is a sudden disruption in Google’s ad payouts or if their ad server fees increase.

There’s a decision! On Thursday, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.

Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand.

Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco. 

Jason Colon, until recently Publicis’ EVP and managing director of retail media, has taken a new role as EVP of Commerce Media at Horizon’s retail media agency Night Market.

Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to express itself and entertain potential customers. At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing.

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are relying on AI tech to create algorithms tailored to their campaigns instead.