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»marketer

Podcast: The Omnichannel Retailer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Jewelry brand and retailer PANDORA has grown rapidly in the United States, but new competitors – both traditional and DTC – are rearing their heads. This week on AdExchanger Talks, Charisse Hughes, CMO Americas, talks about the company's... Continue reading »
by Zach Rodgers // February 12th, 2020 //
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Podcast: Nationwide’s Programmatic Story

Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership... Continue reading »
by Zach Rodgers // August 1st, 2019 //
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Diageo Taps Data For Rapid, Cross-Platform Learning

Global distiller Diageo is known for marketing innovation on behalf of brands like Smirnoff, Tanqueray, Johnnie Walker, and Guinness.  In its quest to drive consumer engagement, the company has set up a program to rapidly iterate across digital platforms, including smartphones, tablets, and Facebook. Part of its approach involves standardization of data collection among agencies... Continue reading »
by Zach Rodgers // July 6th, 2012 //
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KAYAK Changes Search Engine Marketing Platform To Kenshoo, Discusses Cross-Digital Opportunity

Last week, Kenshoo announced that travel search site, KAYAK, signed a multi-year agreement with Kenshoo, to use Kenshoo's Enterprise platform for search engine marketing campaigns. Read the release. KAYAK had been with Marin Software previously. KAYAK CMO Robert Birge and Director of Marketing Emily Scott discussed the announcement. AdExchanger.com: Why do you need a platform... Continue reading »
by AdExchanger // January 19th, 2012 //
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Founding Partner Isaacs Discusses Essence And Digital Agency Trends

Matt Isaacs is founding partner of Essence, an independent, global digital agency based in the United Kingdom. AdExchanger.com: Please share a brief background on your agency. MI:  We're six years old and have served many of the leading Internet companies, originally, on a UK basis, and then on a pan‑European basis, and now for some... Continue reading »
by AdExchanger // July 18th, 2011 //
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Verizon Digital Marketer McLean Talks Culture Shift At X+1 NexTargeting Event

The marketer speaks. And, this time it’s Verizon’s Patrick McLean at today’s NexTargeting event sponsored by at [x+1] in New York City. McLean, who leads Verizon Interactive, which is the digital marketing arm of Verizon, discussed how his marketing group is driving into the digital, data-driven future as well as scrambling over and around his... Continue reading »
by AdExchanger // April 7th, 2011 //
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