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»online advertising auctions

French Data Regulators Place Targeted Advertising In The Crosshairs

France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” The Commission nationale de l'informatique et des libertés (CNIL) shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply... Continue reading »
by Allison Schiff // June 28th, 2019 //
»
Auction Theory Ph.D.s Share Five Things Buyers And Sellers Should Keep In Mind For First-Price Auctions

As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust they will be run fairly. The auction type ensures that the exchanges, acting as the auctioneers, have no incentive to cheat. “First-price auctions wipe out a lot of ways auctioneers would be tempted to bend... Continue reading »
by Sarah Sluis // March 22nd, 2019 //
»

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