Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is, well, in the past,” said Livek, who took over as chief exec in early November from interim CEO Dale Fuller. Livek helmed Rentrak for nearly […]
Comscore named board member and former Rentrak CEO Bill Livek as its CEO, replacing interim chief Dale Fuller, the company announced Tuesday in its quarterly earnings report. Comscore earned $94.3 million in Q3, an 8% decline from the same period last year. Revenue was also down sequentially, after posting $96.9 million in Q2, which was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling The Score The US Securities and Exchange Commission charged Comscore and its former CEO, Serge Matta, with engaging in a fraudulent scheme to inflate its revenue and making false or misleading statements to investors and auditors. Read the SEC release. Between 2014 and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve television’s cross-channel measurement problem to being mired in executive overhauls and new product builds beleaguered with setbacks. Things looked bright in April 2018, though, when Comscore brought on former 360i […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group […]
Comscore is reeling. Interim CEO Dale Fuller acknowledged as much to investors Tuesday when the company reported its second quarter earnings. Comscore has slimmed down to focus on emerging categories in advanced television, including “under-addressable” television, which is more measurable linear content, and cross-platform ratings for digital video, video on demand and TV. But will […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore. Time’s up. #MeToo. Equal pay. This is the world many of us proudly live in. Gender identity and norms have become more fluid and […]
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. He will give a related presentation at AdExchanger’s Programmatic IO conference in New York, Oct. 15-16. MSG, as he is known to many, listens to all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear on […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Worthem, senior vice president, strategic partnerships, at Comscore. The skinny bundle – seen by many as the “bright spot” for pay TV – has garnered quite a bit of media attention of late. […]
