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»inclusivity

Diversifying The Data, With LVA Founder Larry Adams

Some bias is overt. But other bias … creeps. Without a solid foundation of accurate data on which to base their ideas, marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams, now CEO and founder of multicultural data-focused agency LVA, saw this dynamic firsthand.… Continue reading »
by Allison Schiff // February 15th, 2022 //
»
Brandon Zelasko, VP of operations at SE2
The World Is Increasingly Nonbinary. Your Marketing Should Be, Too

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Zelasko, VP of operations at SE2. The world has always been nonbinary – but now governments and brands are finally taking notice. New York’s state assembly passed a bill in… Continue reading »
by AdExchanger Guest Columnist // September 27th, 2021 //
»
Shattering Ad Targeting’s Glass Ceiling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore. Time’s up. #MeToo. Equal pay. This is the world many of us proudly live in. Gender identity and norms have become more fluid and… Continue reading »
by AdExchanger // July 12th, 2019 //
»
 

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