Although executives wouldn’t speculate on potential outcomes, Comscore investors pressed management about whether the panel-based data collection or Comscore Movies analytics, which reports box office ticket sales, might be spun off if the company is laser-focused on new TV opportunities.
“The opportunities in front of us are substantial,” Fuller said.
For instance, Fuller said Comscore won a multiyear measurement contract with Xandr’s addressable advertising consortium, which is a supply-side offering that includes WarnerMedia and inventory from Altice and Frontier.
Local TV ratings are also swinging in Comscore’s favor, Fuller said. In the past year, three major distributors – Nexstar, Scripps and Gray – switched station ratings from Nielsen.
“As we roll out products and show those (results) and new partnerships, it will start to show that this could be a growth story,” he said.
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!