“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rick Milenthal, CEO at The Shipyard. As companies invest more in the collection and analysis of customer data, the expectation rises that deep customer knowledge alone will drive more efficient and […]
Name a trend in digital media, and Bloomberg’s tried it in the past year: digital subscriptions, live events, agency-like strategic advisory services, podcasts, social media-distributed video and, of course, OTT. “The single most important thing for us is finding the right balance of revenue streams for our organization and thinking about maximizing and future-proofing where […]
This article is sponsored by Signal. Identity continues to attract attention – and investment. U.S. marketers are responding to surging consumer expectations for more personalized, contextually relevant experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution – a sum expected to triple to $2.6 billion in 2022 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, CEO at 360i. Since the first clicks on Lycos, AltaVista and Ask.com in the mid-1990s, search has been about keywords. Brands, clients and platforms like Google were built on this model […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Each fall, Apple releases a new iPhone with the promise that it’s the best iPhone ever. This year’s iPhones are […]
Contrary to popular belief, video did not kill the radio star. It made them a YouTube influencer. Advertisers use influencer marketing to reach consumers at a time of increased ad aversion. But the sheer volume of influencers and content on YouTube alone can be overwhelming for advertisers searching for the best fit for their brand. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vinodini Suresh, senior social media strategist at DWA, a Merkle company. Social platforms have taken a reputation hit this year. Mounting scandals and revelations, such as widespread bot accounts, discriminatory […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path optimization (SPO) is sometimes described as a way to reduce supply sources or consolidate multiple supply partners. When you consider how header bidding has […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, chief innovation officer at Amobee. TV advertising is in the midst of a major transformation. Video now composes more than half of daily media consumption in the United States. And globally, nearly […]
With its impeccable food styling, Food52 has always been a natural fit for Instagram. When the online food publisher started posting on Instagram, it viewed the platform as a place for community building and brand awareness, said Kaitlin Bray, Food52’s director of social media director. But as Instagram cooks up more shopping-driven features, Food52 finds […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president of media at GALE Partners. There’s a crisis of trust in the market for digital media services. Advertisers are finding ways to pay their agencies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. The opportunity to create more compelling customer experiences has led many organizations to pursue some form of digital transformation or another. Most of what the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bevans, global vice president of product solutions, marketing and partnerships, at Xaxis. In the age of media fragmentation, securing the appropriate level of reach and frequency in video can feel overwhelming. Just picture […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. It’s October, five months after the General Data Protection Regulation (GDPR) went into effect, and we – well, most of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. “For sale: baby shoes, never worn.” This little vignette comes from the writing genre known as flash fiction, often attributed to Ernest Hemingway […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Apgar, Senior Director of Product Management, Advanced Advertising, at SeaChange International. Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. Advertising sales teams […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Abbey Thomas, chief marketing officer at Tremor Video DSP. The median number of years employees ages 25 to 34 stay with an employer is 2.8, according to the Bureau of […]
RockYou specializes in acquiring down-and-out digital properties and managing them through their decline. The San Francisco-based company adopted that business model because it nearly went out of business itself in 2009, when Facebook decided it was done with social gaming apps on its platform. At the time, RockYou was a top social gaming app developer […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, founder at Killi. During the lead-up to the rollout of the EU’s General Data Protection Regulation (GDPR), there was a ton of coverage about the good it might […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. The march of over-the-top (OTT) and connected TV (CTV) has been unstoppable. The number of OTT and CTV viewers in the US will soon surpass 200 million, or […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Garner, executive vice president and chief commercial officer at ADARA. During a panel discussion over the summer, Marriott CEO Arne Sorenson described how his company is pitched in a […]
Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. It’s been a year, give or take, since the dominoes started to fall in the direction of first-price auctions. Our industry wasn’t fully […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Gorman, CEO at Matrix Solutions. While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Fleischer, vice president of marketing solutions at Neustar. We’ve all heard the stats. There are 2.5 quintillion bytes of data created each day. Ninety percent of the world’s data […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. We love the constant barrage of headline-grabbing figures about cord cutters and connected TV, but most of the information we are devouring is really just academic. Sure, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A few days ago, I read an interesting exchange on Twitter. A well-respected newspaper editor-in-chief advocated for digital news being free, like the newspaper he had, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every industry out there, but the effect on marketing and advertising has […]
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
