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»RockYou

The Big Story: Falling Down

When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or sometimes you just end up moving in the wrong direction. This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz. With RockYou, the publisher-slash-ad... Continue reading »

by Ryan Joe // February 28th, 2019 //
»
Flight To Quality Bankrupts RockYou

Marketers’ push for viewability, ads.txt and GDPR eventually led to the Chapter 7 bankruptcy of RockYou, an ad network and media holding company, on Feb. 13. The bankruptcy filing listed $14.9 million in liabilities to 738 different ad tech companies and publishers. Most notably, RockYou owed $2.1 million to Facebook, where it likely paid to... Continue reading »

by Sarah Sluis // February 26th, 2019 //
»
How RockYou CEO Revitalizes Distressed Media Properties

RockYou specializes in acquiring down-and-out digital properties and managing them through their decline. The San Francisco-based company adopted that business model because it nearly went out of business itself in 2009, when Facebook decided it was done with social gaming apps on its platform. At the time, RockYou was a top social gaming app developer... Continue reading »

by Sarah Sluis // October 3rd, 2018 //
»
RockYou Raises New Funding To The Tune Of $10 Million

Inventory is where it’s at for RockYou. The company, which recently pivoted away from game publishing to focus on becoming a programmatic in-game video ad network, has raised $10 million in funding from FastPay, a sort of anti-VC that extends credit lines to digital media companies. It plans to use the money to buy up... Continue reading »

by Allison Schiff // August 1st, 2014 //
»
Former Gaming Company RockYou Rocks Out As An In-Game Video Ad Network

RockYou is clawing its way back. The 8-year-old company, which once produced social games, was one of the first MySpace and Facebook third-party app developers until it suffered a major data breach five years ago that exposed unencrypted user account data of more than 32 million users. That wasn't RockYou's only struggle. The company couldn't... Continue reading »

by Judith Aquino // April 25th, 2014 //
»
As Mobile Ad Prices Rise, Some App Developers Shift To Ad Tech

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for new ways to profit, often by developing ad tech. Gartner predicts mobile ad spend will reach $18 billion this... Continue reading »

by Judith Aquino // March 4th, 2014 //
»
 

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