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»Mike Bevans

Measuring 'Up': Capturing The Consumer With Dynamic Omnichannel Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bevans, global vice president of product solutions, marketing and partnerships, at Xaxis. In the age of media fragmentation, securing the appropriate level of reach and frequency in video can feel overwhelming. Just picture... Continue reading »
by AdExchanger // October 8th, 2018 //
»

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