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»Jeremy Helfand

Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform

The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent and products, including what came along with the Hulu acquisition, into a single, centralized team led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms. Tuesday was Helfand’s first day at the helm... Continue reading »
by Allison Schiff // June 16th, 2020 //
»
Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads

The advertising industry has a problem: People don’t want to be interrupted by commercials anymore. Hulu is trying to fix that by offering new ad units that are less disruptive. On Thursday, the streaming service released an advertising experience designed to lighten ad loads for people watching multiple episodes of a show in a row.... Continue reading »
by Alison Weissbrot // December 12th, 2019 //
»
Why Hulu Is Betting On New Ad Formats

Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earlier this year, for instance, Hulu introduced pause ads, which are served as overlays when a viewer pauses a show. Hulu has also maintained its... Continue reading »
by Alison Weissbrot // September 23rd, 2019 //
»
Hulu's Jeremy Helfand Hopes To Disrupt TV Advertising Without Disrupting Audiences

Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about rethinking the commercial break model so it doesn’t disrupt a good “Handmaid’s Tale” binge? Is a high-quality ad experience possible without a traditional ad break? Jeremy Helfand, Hulu’s new VP and head of advertising platforms,... Continue reading »
by Rae Paoletta // September 27th, 2018 //
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