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»PubGalaxy

How The Tech Site XDA Developers Solved The Mystery Of The Shadow Blocklist – And Got Its Ad Revenue Back

When Google’s DSP DV360 stopped buying on the tech site XDA Developers, revenue dropped 30% overnight. The site soon realized it was on a “shadow blocklist,” where buyers don’t reveal why they stop bidding on a site, to prevent nefarious publishers from skirting the rules. It took almost six months of guesswork and methodical changes... Continue reading »
by Sarah Sluis // July 20th, 2020 //
»
GDPR: Leveling The Playing Field Or Flattening Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level the... Continue reading »
by AdExchanger // September 28th, 2018 //
»
Could GDPR Create A Server-To-Server Golden Age?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. In the months before enforcement of the General Data Protection Regulation (GDPR) began, publishers – and the wider digital industry – were unsure how the new legislation would... Continue reading »
by AdExchanger // May 30th, 2018 //
»
 

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